AlphaX secures 30 million equity investment with Kellog & Kay

AlphaX Establishes Strategic Partnership, Secures $50M Equity for New 'Kellog & Kay' Housing Brand

Date: April 22, 2025

AlphaX has formalized a strategic partnership with a prominent U.S. financial firm focused on real estate investment, stemming from four years of successful collaboration. This partnership involves a $50 million equity investment commitment phased through 2025 ($30M initial, $20M subsequent) and the joint creation of the "Kellog & Kay" housing brand. A long-term agreement for potential annual renewal of a $50 million capital injection has also been established.

"Kellog & Kay" will concentrate on developing Missing Middle Infill Housing (e.g., townhouses, multi-family units) in central urban California locations to address housing needs. The estimated completion value of projects planned for 2025 is $250 million.

The venture capitalizes on the growing market for Missing Middle Housing, supported by favorable state policies, with a strategic focus on the Bay Area.

This partnership underscores AlphaX's commitment to integrity and performance and marks a significant expansion in the housing sector. AlphaX and its partner look forward to advancing housing development through Kellog & Kay.