AlphaX secures 30 million equity investment with Kellog & Kay

Silicon Valley, CA — 2025
After four years of building trust and delivering results, AlphaX RE Capital is thrilled to announce a strategic partnership with a leading U.S.-based real estate investment firm. This collaboration marks the launch of a new brand: Kellog & Kay, backed by an initial $30 million equity investment.

The investment rollout will occur in phases throughout 2025, beginning with $30 million in common stock and followed by an additional $20 million in the second phase. Both companies have also agreed on a long-term partnership framework that includes up to $50 million in future annual capital injections to support growth and expansion.

Kellog & Kay represents more than a new name—it’s a shared commitment to bringing high-quality Missing Middle Housing to urban centers across California. The brand will focus on developing townhomes and small multifamily communities that address the state’s pressing housing crisis by offering affordable, sustainable living options in desirable locations.

“This partnership reflects the confidence our investors have in AlphaX’s proven track record and highlights the critical role of Missing Middle Housing as a practical solution for today’s housing challenges,” said a spokesperson for AlphaX.

Early estimates project that upcoming Kellog & Kay developments will reach a combined value of $250 million upon completion, positioning the brand as a significant player in California’s evolving housing landscape.

Why Missing Middle Housing Matters
Missing Middle Housing refers to housing types that bridge the gap between traditional single-family homes and large apartment complexes—think duplexes, fourplexes, and small apartment buildings. These housing models are gaining traction as cost-effective and community-friendly solutions to the state’s growing housing shortage.

In 2024 alone, California saw a 42.5% increase in completions of such housing types, fueled by policy changes that reduce fees, streamline approval processes, and ease zoning restrictions. While the East Bay and Sacramento have already experienced notable growth, Silicon Valley remains ripe with opportunity.

Looking Ahead
With new funding and a strategic roadmap, AlphaX is dedicated to making Kellog & Kay a premier developer of Missing Middle Housing in the Bay Area and beyond.

AlphaX remains steadfast in its core values of integrity, trust, and performance. The launch of Kellog & Kay is not just an expansion—it’s a bold step toward reshaping the future of housing development in California.

Stay tuned as AlphaX continues to break new ground—both literally and figuratively.