AlphaX secures 30 million equity investment with Kellog & Kay

Silicon Valley, CA — 2025
After four years of building a relationship rooted in trust and performance, AlphaX RE Capital has officially solidified a strategic partnership with a leading U.S.-based real estate investment firm—culminating in a $30 million equity investment to launch a new brand: Kellog & Kay.

The investment will be rolled out in phases throughout 2025, beginning with the initial $30 million in common stock, followed by an additional $20 million in the second phase. In tandem with this funding, both companies have agreed to a long-term partnership framework that includes an annual commitment of up to $50 million in future capital injections.

"Kellog & Kay" is more than a new name—it's a shared vision, aimed at delivering high-quality Missing Middle Housing across urban centers in California. The focus will be on townhomes and small multi-family developments that address the state's pressing housing crisis by providing more affordable, sustainable living options in central locations.

"This partnership is a reflection of the confidence our investors have in AlphaX’s execution, and the potential of Missing Middle Housing as a critical solution in today’s housing market," said a spokesperson for AlphaX.

Initial estimates project the combined value of upcoming Kellog & Kay developments to reach $250 million by the time projects are completed, positioning the brand as a key player in California’s evolving housing landscape.

Why Missing Middle Housing Matters

Missing Middle Housing includes home types that fall between single-family residences and large-scale apartment complexes—think duplexes, fourplexes, and small apartment buildings. These housing models are gaining traction as both cost-effective and community-friendly solutions to the growing housing gap.

In 2024 alone, California saw a 42.5% increase in completions of such housing types, fueled by state-level policy shifts that reduce fees, streamline approval processes, and ease zoning restrictions. While areas like East Bay and Sacramento are already seeing rapid growth, Silicon Valley remains ripe with opportunity.

With this injection of capital and a clear roadmap, AlphaX aims to make Kellog & Kay a premier builder of this crucial housing segment—starting right here in the Bay Area.

Looking Ahead
AlphaX remains firmly rooted in its values: integrity, trust, and performance. The launch of Kellog & Kay marks not just an expansion, but a bold step toward reshaping the future of housing development in California.

Stay tuned as AlphaX continues to break ground—literally and figuratively.